Two Canadian dealership service teams to compete at global Volvo contest

by Today's Trucking

Two Canadian teams will compete at the world finals for the 67th Volvo International Service Training Award (VISTA).

The Regenerates – Beaver Truck Centre, Winnipeg, and Globetrotters – Sterling Truck & Trailer Sales, Regina, will be among four North American dealership service teams participating in the competition.

The top 44 teams from around the world will compete for recognition as the top service team during the September 9-13 event at Volvo’s global headquarters in Gothenburg, Sweden.  

Participants competing during Volvo's Vista competition
(Photo: Volvo Trucks North America)

“VISTA is not just a competition; it’s a tradition and a testament to the skills, dedication, and excellence of Volvo’s service personnel worldwide. It provides an unparalleled opportunity for teams to connect, learn, and improve, ultimately enhancing the quality of service and innovation within the industry,” said Steve Parkins, vice-president of competence development, Volvo Trucks North America, in a news release. “We are excited to see our North American teams showcase their expertise and teamwork on this global stage.” 

The online competition started in November 2023 and included multiple rounds, one “pit stop” challenge, and other bonus team missions via the VISTA app.

Problem-solving tests

These rounds tested participants’ knowledge and problem-solving skills, with some questions incorporating a time component for tiebreakers. Teams are typically comprised of two technicians, a service advisor, and a parts person.

Participants during the Volvo Vista championship
(Photo: Volvo Trucks North America)

The regional semi-finals were held June 3-6 at the Volvo Trucks Academy training center in Fort Worth, Texas. The top 10 North American teams were challenged with hands-on tasks at multiple diagnostic and schematic stations. The U.S. teams going to the final are The Edgers – TransEdge Truck Centers, Allentown, Penn., and Volvo VAHLR – Bruckner’s Truck & Equipment, Shreveport, La.

Volvo Vikings – Lounsbury Truck Centre, Moncton, N.B., participated in the semifinals.

“Volvo Trucks is committed to making the VISTA Championship a memorable event for our teams. This initiative ensures that the service professionals – often the unsung heroes in providing world-class customer service and uptime – receive their well-deserved recognition and rewards,” said Peter Voorhoeve, president at Volvo Trucks North America. 

Voorhoeve will work a day at TransEdge Truck Centers. The Edgers team finished in the top 10 at the last world finals – the highest-ever ranking for a North American team. Roger Alm, global president of Volvo Trucks, has pledged to spend a day with the global winner. 


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