Groupe Touchette takes majority stake in Pneus Belisle
Quebec tire distributor Groupe Touchette has taken a majority stake in Pneus Belisle.
Touchette is Canada’s largest privately owned tire distributor, and says the merger makes it even better positioned to execute on its strategy.
The deal gives it a stronger relationship with Michelin, as Pneus Belisle brings to the table a network of 14 branches in Quebec and a Michelin franchise truck tire retreading plant.
“We are very pleased to collaborate with Pneus Belisle, a renowned Quebec company. This is a great opportunity to optimize processes through Pneus Belisle’s commercial expertise and entrepreneurial business model,” said Mikael Desmarais, vice-president of retail at Groupe Touchette.
“This majority investment strengthens our national presence and offers new opportunities for synergies and growth. We are confident that this partnership reinforces our market leadership and will enable us to continue providing our customers with innovative and high-quality solutions.”
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