Volvo Trucks North America customer Martin Brower, a supply chain solutions provider for global restaurant chains, is taking delivery of 10 additional Volvo VNR Electric vehicles that will support food and beverage deliveries to select McDonald’s restaurants in the greater Montreal and greater Toronto areas.

Martin Brower has partnered with the restaurant chain to help reduce its carbon footprint in Canada with the expansion of alternative-fuel vehicles in Martin Brower’s supply chain fleet in two of its distribution centres.

The battery-electric vehicles used for deliveries to select McDonald’s restaurants in the greater Montreal and greater Toronto areas will expand on the trial of the first zero-tailpipe emission tractor that was deployed in 2022 to Martin Brower’s Baie d’Urfé distribution centre to support deliveries to McDonald’s restaurants in the Montreal area.  

 “It’s exciting to see a powerhouse brand like McDonald’s working with their partners to help decarbonize the transportation of goods,” said Matthew Blackman, managing director for Canada, Volvo Trucks North America. “It’s a testament to the performance and reliability of the Volvo VNR Electric that these global leaders are choosing to scale their trial of battery-electric vehicles where feasible.” 

The first Class 8 Volvo VNR Electric tractor to service McDonald’s restaurants in North America was part of a trial in the Montreal area, to assess the heavy-duty battery-electric vehicle’s ability to handle routine routes and large product loads. Following this initial trial, McDonald’s Canada and Martin Brower collaborated to deploy 10 more Volvo VNR Electric vehicles.

Seven in Toronto, three in Montreal

Seven of these vehicles will operate in the greater Toronto area, while the remaining three will be domiciled at the Montreal distribution center in Baie-D’Urfe and operate in the greater Montreal area. 

“After two years with the battery-electric Volvo VNR tractor on the road, we are pleased to see more electric vehicles added to the fleet serving McDonald’s restaurants in the trial areas, as we work towards our global pledge to achieve net-zero greenhouse gas emissions by 2050,” said Hope Bentley, head of supply chain, McDonald’s Canada. “Even though customers won’t notice any difference in their favourite order, McDonald’s is taking action behind the scenes to help make an impact in the communities we serve, for the planet we share.”  

“McDonald’s has been a like-minded collaborator for many decades with aligned goals,” said Julie Dell’Aniello, president, Martin Brower Canada. “Together, our companies share similar commitments to test alternative-fuel vehicles.” 

Electric performance generator tool

Martin Brower worked with Vision Truck Group, a local Volvo Trucks Certified Electric Vehicle Dealer, to spec the ideal truck configuration based on the routes and application monitored during the Montreal trial. Vision Truck Group utilized the electric performance generator (EPG) tool to identify the preferred Volvo VNR Electric configurations for Martin Brower to best service McDonald’s restaurants in the test market.

The EPG takes into consideration specific route details, including traffic patterns and environmental factors, such as terrain and ambient temperature. The electric vehicles based in the Baie d’Urfe distribution center will be serviced by Camions Volvo Montreal, which assisted Martin Brower with its first 6×4 configuration Volvo VNR Electric tractor during the initial trial.

The electric vehicles operating in the greater Toronto area will be serviced by Vision Truck Group.